Comp Shopping





Primark, Topshop and Mulberry Bag Display Comparisons

 To begin my module research i have started to look at

different ranges of bag displays, from economy range in Primark, to Mid-Range in Topshop, and Designer in Mulberry. From the photos as well as in store you can see differenced with each range. Primark has tried to put as many bags as they can together, and many of their bags are the same just in different colours. You can also see that the quality isnt there as many are not real leather. Topshop as spread out there display a little more than Primark but it is still clutterd and as you can see in the photo it looks a bit like jumble sale which is not teh word i would usually use to describe Topshop. Mulberry as a top end designer brand and well known for its bags, has a great display which has a light background to make the bags stand out more and there is less variety of colours but more variety in the actual designs than seen in Primark. Mulberry use minamilsm and it works very well as it makes the bags look more exclusive and expensive and adds to the luxury of the brand.

  









Leeds, Autmn Shop Window Diplays

 

In my first week I was asked to go to either leeds or manchester to look around the shops, and take photos to find something interesting to write about for my fashion writing module. I went to Leeds and found the Victoria Quarter the most exciting as it was indoor and made the stores feel more luxurious with the marbles floors and mosiac ceilings. I found that many of the shop windows were supporting the same theme of using; trees, leaves and woodland creatures to represent their Autmn/Winter lines. I also found the collaboration between Pixie Lott and Lipsy interesting as more and more celebrities are becoming designers through their popularity and style rather than their actual design skills.

Another shop window i was excited to see was the Harvey Nichols display, as they are famous for their innovative window displays. In the current display they use green graphic printed trees on the window to catch the eye of the customer, and then wire for the trees and camoflague nets for the leaves creating a dramatic feel, but also keeping within the theme of Autmn. 

Shop window displays are a very important to the retailer as they help self promote the brands clothing. it is a 24 hour advetisment.