In my first week I was asked to go to either leeds or manchester to look around the shops, and take photos to find something interesting to write about for my fashion writing module. I went to Leeds and found the Victoria Quarter the most exciting as it was indoor and made the stores feel more luxurious with the marbles floors and mosiac ceilings. I found that many of the shop windows were supporting the same theme of using; trees, leaves and woodland creatures to represent their Autmn/Winter lines. I also found the collaboration between Pixie Lott and Lipsy interesting as more and more celebrities are becoming designers through their popularity and style rather than their actual design skills.
Another shop window i was excited to see was the Harvey Nichols display, as they are famous for their innovative window displays. In the current display they use green graphic printed trees on the window to catch the eye of the customer, and then wire for the trees and camoflague nets for the leaves creating a dramatic feel, but also keeping within the theme of Autmn.
Shop window displays are a very important to the retailer as they help self promote the brands clothing. it is a 24 hour advetisment.
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